A Retail SaaS Provider Enhances Its Brand and Increases Market Share
Overview: A global retail SaaS technology provider was in need of expanding its awareness among prospects, customers and industry analysts.
Challenge: When MIOD originally engaged with this retail SaaS company they did not have a formal media relations program in place, so MIOD developed a strategic plan, processes and managed the implementation.
Solution: The strategic media relations program was launched, which was designed to raise the company’s brand awareness in the retail IT industry, support sales efforts, position their executives as thought leaders and ensure a constant stream of news in their target media for optimal top-of-mind awareness.
Results: MIOD led the media efforts for three of the company’s M&A efforts, which resulted in strong media coverage globally in business/financial, trade and technology publications. In addition, MIOD spear-headed the media relations efforts for three new product launches, which resulted in strong media coverage and business development leads.
MIOD also did weekly proactive media pitching, handled the media relations at their trade shows and generated expert articles which were pitched and published in the company’s tier one target media.
Year-after-year, MIOD was successful in placing 50+ media articles in target media outlets. The company is now featured in most of their target media regularly including top tier business and financial media such as Bloomberg, Fortune, WSJ, etc.