Services
Fresh Thinking. Proven Execution.
At MIOD, we don’t believe in one-size-fits-all. Every project we take on is shaped around your business goals, your customer needs, and the realities of your market. Our strength lies in our ability to combine core marketing, communications, and PR capabilities into tailored strategies that deliver real-world impact.
We bring more than expertise—we bring trusted connections. Our long-standing industry partnerships enhance the value we deliver to clients every day. We’re proud to collaborate with organizations like the Webs We Weave, Public Relations Society of America (PRSA), American Marketing Association, and Digital Marketing Association—keeping us plugged into emerging trends and best practices that elevate your brand.
Let us bring fresh ideas, strategic insight, and meaningful results to your next challenge.
Strategic Marketing & Communications
At MIOD, we specialize in strategic marketing, digital strategies and communications that drive measurable business growth. Whether launching a new solution, repositioning a brand, or navigating a competitive market, we develop custom strategies that align with your goals and resonate with your audiences.
We bring deep expertise in complex, regulated industries—particularly in healthcare IT, digital pharmacy, PBM solutions, payer marketing and retail technology. We’ve worked with industry leaders and innovators, including Blue Cross and Blue Shield plans nationwide, to help shape messaging, campaigns, and brand narratives that cut through noise and build lasting trust.
Media Relations
Our media relations team has secured hundreds of digital media placements for organizations across industries—delivering the kind of exposure that drives awareness, builds credibility, and accelerates growth. We specialize in earning high-impact coverage with the right outlets, from local and regional news to top-tier national, business, and financial publications.
With deep relationships across the media landscape and a sharp understanding of what resonates with today’s audiences, we help our clients break through the noise. Our strategic approach consistently positions company leaders as trusted industry voices and supports broader marketing and business goals.
We’ve landed coverage for our clients in many of the most respected business and healthcare publications, including The Wall Street Journal, Forbes Health, Yahoo Finance, Modern Healthcare, FierceHealthcare, Healthcare IT News, Becker’s Hospital Review, Fierce Pharma, Pharmacy Times, and many more.
Content Development
In today’s digital landscape, powerful content is essential for engaging audiences and driving business outcomes. Our team partners with industry leaders to craft content that resonates, inspires action, and delivers results. From executives to customers, investors, and other stakeholders, we create timely, relevant content that speaks to each unique audience.
Our experienced content creators produce a wide range of materials, including thought leadership articles, white papers, demand generation campaigns, sales collateral, social media posts, and more. By aligning our content with your goals, we ensure that your marketing investments deliver a strong return and support your broader business objectives.
Maximizing the Impact of Industry Research
When our clients invest in industry research, we ensure that the insights reach the right audiences and resonate with key influencers. Our proven approach begins by crafting compelling, high-value messaging around the research findings. From there, we develop a tailored media and marketing campaign designed to amplify those insights in alignment with your business and financial goals.
MIOD has successfully applied this model for numerous clients, including those who’ve partnered with leading research firms like Forrester Research, IDC, Gartner, and others. By combining strategic messaging with targeted campaigns, we help our clients elevate the value of their research and achieve meaningful business outcomes.
Social Media & Digital Marketing
Our digital marketing strategies are designed to amplify your brand’s online presence and drive real, measurable results. We leverage a wide range of digital channels, including SEO, content marketing, and paid media campaigns, to increase visibility, generate leads, and boost conversions. Every strategy is data-driven and tailored to meet your unique business goals.
When it comes to social media, we specialize in creating engaging content across platforms like LinkedIn, Facebook, Instagram, YouTube, X/Twitter, BlueSky, and more. Our team helps position your brand as an industry leader, driving meaningful engagement and fostering loyalty. We also have expertise in social media management tools like Hootsuite, ensuring that your campaigns are streamlined, optimized, and effectively monitored for maximum impact.