Bringing Fresh Ideas to Your Projects
We develop marketing solutions to fit the needs of your business goals and customer expectations.
The strength of our agency lies in our core competencies, skillfully combined into a custom solution for your business and brands.
We also bring strong value with our partnerships within the industry. We are active and have long-lasting partnerships with organizations such as The Webs We Weave, The Public Relations Society of America (PRSA) and the Digital Marketing Association.
We research and analyze your market so we know it inside out and exactly where you stand with your competitors. We define your strengths, weaknesses, opportunities and threats (SWOT). MIOD’s team then creates a strategic go-to-market plan which outlines your marketing roadmap including goals, key performance indicators and a ROI benchmark designed to measure success.
Our team of media relations consultants pride themselves on obtaining powerful influencer coverage that reaches our clients’ target audiences. We have strong connections with local, regional, national, business and financial media worldwide. The laser-focused and high-value coverage we generate for our clients helps to enhance their brand awareness, position their executives as the go-to-resources in their industry and helps obtain their overall goals and objectives.
With today’s digital environment strong content is critical. Our team has worked with market leaders to develop valuable content and new messages, which resonate and motivate audiences. We create relevant, timely content for all of your audiences including internal executives, customers, prospects, investors, Board of Directors and other stakeholders.
Our team of seasoned content creators can develop content for digital marketing materials, thought leadership articles, white papers, demand generation campaigns, sales support materials, web site, media relations, social media and more. The content we produce will help your team achieve their goals and obtain a stronger ROI for your marketing spend.
Industry Research & Campaigns
When our clients invest in industry research, we ensure their audiences and industry influencers know the value of those findings. Our approach follows a successful model. We first develop high-value messaging around the findings. Next, we strategize a media and marketing campaign around the research, which is driven by overall business and financial goals. MIOD has successfully used this model for many clients who have previously worked with research firms such as Forrester Research, IDC, Gartner and more.
Social Media & Digital Marketing
We leverage social media as a strategic marketing channel that works side-by-side with lead generation, marketing and media relations efforts. We have highly experienced social media consultants who have a strong background creating measurable social and customer engagement strategies. Bottom-line results include enhanced brand awareness, lead generation efforts, account based marketing programs and customer engagement.