Our Team

Patricia Spellman

Tricia M. Spellman

Founder/CEO and Principal

Tricia Spellman has 20+ years of strategic marketing, media relations, brand and lead generation experience in the retail technology, consumer packaged goods, healthcare IT, and financial/investments industries.

She has been instrumental in helping companies expand globally and achieve optimal brand awareness and profitability. Her background includes working with both start-ups and well-established businesses, including global market leaders such as DemandTec by Acoustics, Revionics, The Smart Cube, FPL Partners, Women Investment Professionals (WIP), Zebra Technologies (NASDAQ: ZBRA), Healthcare Information and Management Systems Society (HIMSS), HIMSS Analytics, Government Health IT, Tenet Health (NYSE: THC), Extended Care Information Network (an Allscripts company), Spencer Stuart, The Professional Beauty Association (PBA), and others.

Both the Business Marketing Association (BMA) and the Association of Marketing and Communications Professionals (AMCP) have awarded and recognized Tricia several times throughout her career for the creativity and powerful ROI her strategies have achieved.

Tricia earned a Bachelor of Arts in Communications/Journalism from the University of Northern Iowa and she has continued her education at the Kellogg School of Management at Northwestern University where she has obtained executive education around new product marketing.

Vanetta Mayers

Vanetta Mayers

Senior Social Media Strategy Consultant

Vanetta Mayers has over 15 years’ experience in Digital Marketing including social media, content marketing, e-commerce, UX design, affiliate marketing, influencer marketing, SEM, SEO, analytics and project management. She has worked for internationally-recognized brands such as Scholastic Inc., Digicel, CJ Affiliate and The Hut Group. Vanetta earned a Bachelor of Arts degree in Communication Studies from Morgan State University, Baltimore, MD.
Reva Nelson

Reva Nelson

Director of Content and Communications

Reva Nelson is a writer and communications professional with 20 years of experience. She has written thought leadership and marketing communications for clients across a range of industries, including life sciences, financial and professional services, automotive, retail, consumer goods, industrial and not-for-profit. Reva has done extensive business-to-business and business-to-consumer writing that includes ebooks, web copy, white papers, newsletters, training manuals, direct mail, brochures, thought leadership articles, blog posts, surveys, case studies and press releases, as well as video and podcast scripts. Reva is skilled at working with clients to achieve business objectives, interpret and implement brand identity, create, plan and execute marketing and communications campaigns. She received both her Bachelor of Arts in English Literature with Honors and her Master of Social Work from the University of Michigan.
Jacqueline Bowman-Busato

Jacqueline Bowman-Busato, LLB Hons, MBA

Strategic Marketing and PR Strategist

Jacqueline Bowman is the founder of Third-i bvba, an innovative consultancy based in the EU quarter of Brussels focusing on policy-driven stakeholder engagement. Jacqueline brings almost 20 years’ healthcare & life sciences policy-driven advocacy, stakeholder engagement and strategic alliance-building experience to the table. She has spent her 20-year career in EU and global health policy and stakeholder engagement environments in Brussels, EMEA. She began as an Advisor to a Member of the European Parliament on international human rights issues, moved through global consultancies, international institutions and international NGOs focusing on policy-driven stakeholder engagement and policy advocacy. Jacqueline holds an LLB Hons (English Law & French Law), a Postgraduate Diploma in Strategic Communications and an MBA from the Vlerick Business School. She speaks French fluently with a passive knowledge of Flemish.