Tricia M. Spellman
Founder/CEO and Principal
Tricia Spellman has 20+ years of strategic marketing, media relations, brand and lead generation experience in the retail technology, consumer packaged goods, healthcare IT, and financial/investments industries.
She has been instrumental in helping companies expand globally and achieve optimal brand awareness and profitability. Her background includes working with both start-ups and well-established businesses, including global market leaders such as DemandTec by Acoustic, Revionics, The Smart Cube, FPL Partners, Women Investment Professionals (WIP), Zebra Technologies (NASDAQ: ZBRA), Healthcare Information and Management Systems Society (HIMSS), HIMSS Analytics, Government Health IT, Tenet Health (NYSE: THC), Extended Care Information Network (an Allscripts company), Spencer Stuart, The Professional Beauty Association (PBA), and others.
Both the Business Marketing Association (BMA) and the Association of Marketing and Communications Professionals (AMCP) have awarded and recognized Tricia several times throughout her career for the creativity and powerful ROI her strategies have achieved.
Tricia earned a Bachelor of Arts in Communications/Journalism from the University of Northern Iowa and she has continued her education at the Kellogg School of Management at Northwestern University where she has obtained executive education around new product marketing.
Senior Social Media Strategy Consultant
Director of Content and Communications
Jacqueline Bowman-Busato, LLB Hons, MBA
Strategic Marketing and PR Strategist